Dynamic Website Development
Protechnique Healthcare wanted a corporate brochure with copy on the lines of their existing website. Apart from attractive design, the job involved editing, re-writing and writing fresh copy on case studies, with information gathered through constant communication with the client.Highlights:
Cover design uses a collage of pictures that display the core expertise of the company, against a green and light yellow background, symbolic of health. The overlapping green circles represent the world.
Bold use of color as mastheads in the first section of the brochure draws attention and highlights the main points on each page
Appropriate visuals (using jigsaw pieces as a theme in the first section) emphasize the company’s ability to collaborate, plan, engineer and ensure the successful delivery of a final finished project.
Tagline – “Contributing to world health” was selected from various options presented to the client.
Bullet points and headlines serve to draw attention to the main points in each section.
Core expertise of the company is emphasized – Planning, Engineering, Project Management, Healthcare Equipment.
Case studies with ‘Before’ and ‘After’ photographs or work in progress at different job sites, along with a client testimonial are used to demonstrate Protechnique Healthcare’s capabilities in managing healthcare projects for large international agencies like the UN.
New York Woodwork
Pictures of New York Woodwork’s focus areas of “Kitchen, Bath and Beyond” are interspersed with brochure copy describing the company’s key business strengths and fourteen-year track record, the benefits the customer gains by working with New York Woodwork, project management skills and contact information.
Environmental & Quality Solutions (EQS)
Brochure writing and design, presentation folder cover design
Our client received good feedback on the EQS website customized by Entheos, and engaged Entheos to design and write a custom brochure and presentation folder. The brochure copy closely followed the text of the EQS website but required tighter editing for a trifold brochure (A-4 size after folding).
The cover copy and design draws in the target audience with the benefits of ISO certification at affordable costs, while focusing on ISO 9001, ISO 14001 and OHSAS 18001 with tiled watermark text. The brochure copy supported with visuals answers the questions topmost in a customer’s mind – “What is the Q-share Small Business Scheme?” “What do I get for what I pay?” “How does Q-share work?” The advantages of Consulting Services and Data Backup services are also presented.