factors that Altavista uses to rank sites
If you are serious about getting a good ranking in altavista you
need to follow the guidelines given below. These points are taken
from the Altavista site itself. In brief Altavista likes sites which
have quality content and it gives importance to the title, meta
tags and links in a site. Here's what Altavista looks for while
ranking web sites in the search results page:
Long pages rich in meaningful text (not randomly generated letters
- Pages that serve as good hubs, with lots of links to pages that
that have related content (topic similarity, rather than random
meaningless links such as those generated by link exchange programs
intended to generate a false impression of "popularity").
- The connectivity of pages, including not just how many links
there are to a page but where the links come from: the number
of distinct domains and the "quality" ranking of those
particular sites. This is calculated for the site and also for
individual pages. A site or a page is "good" if many
pages at many different sites point to it and especially if many
"good" sites point to it.
- The level of the directory in which the page is found. Higher
is considered more important. If a page is buried too deep, the
crawler simply won't go that far and will never find it.
These static factors are recomputed about once a week, and new
good pages slowly percolate upward in the rankings. Note that
there are advantages to having a simple address and sticking to
it so others can build links to it, and so you know that it's
in the index
Query-dependent factors include:
- The HTML title.
- The first lines of text.
- Query words and phrases that appear early in a page rather
- METAtags, which are treated as ordinary words in the text that
appear early in the page (unless the METAtags are patently unrelated
to the content on the page itself, in which case the page will
- Words mentioned in the "anchor" text associated with
hyperlinks to your pages. (e.g., if lots of good sites link to
your site with anchor text "breast cancer" and the query
is "breast cancer," chances are good that you will appear
high in the list of matches).
- Keep in mind that in any query, rare words count more than
common words. If someone searches for fruit and pomegranates,
pages with the word pomegranates will appear at the top of the
list (a technique known as "inverse document frequency").
Hence you should use specific terms on your pages, in your anchors,
and in your METAtags, not general ones that won't give you any
advantage. Be specific whenever you can.
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