10 Tips To Effective Search Engine
Submission And Promotion
The first and most important step is to create
relevant meta tags after studying your competition and coming
up with the most important keywords for you site. All the pages
in your web site must have the relevant keywords, title and description.
- Keywords in your Content
used in your meta tags should be repeated in your content - specially
in the heading and the first paragraph.
- Alt Tags
Put your keywords in the image alt tags. Some search engines index
the alt tags.
The golden rule for effective search engine submission
is that all your important keywords should appear in your title,
description, content and alt tags of your web page. This increases
your keyword density and helps in boosting your ranking with the
- Create Doorway Pages
Create doorway pages for your most important keywords. These keyword
specific pages will rank higher in the search engines and can
be used as a doorway to your site.
- Site Readiness
Directory submissions are reviewed by people, so make sure your
site is 100% complete before submitting it.
- No special Symbols in your URL
Don't put any special symbols in your URL (e.g. &, %,=, $ ,? ).
Search engines cannot recognize these symbols.
- Don't Spam
Try to stay in the search engines' good books by not spamming.
Spamming includes excessive keyword repetition, machine generated
doorway pages with little or no content and pages that contain
- Submit to the Major Search Engines
Make sure you have submitted your web site to the 10 big search
engines and directories.
Most of your traffic will be generated from these search engines.
Keep checking to see if your web site is indexed. Dmoz, Direct
Hit and Inktomi seem to be gaining a lot of importance so make
sure that you are listed in these sites. Their results are used
by a number of other important search engines.
- Don't change the URL of your pages
Never change the path of any of your web pages after submitting
your web site. Don't rename a file or change the file extension.
This can really hurt your promotion efforts because it will show
up as a dead link in the search results page.
- Be Patient
Don't expect miracles overnight. It may take anywhere from 2 weeks
to 5 months to be indexed in the big search engines and directories.
Keep checking every week and be patient. Continue to add quality
content to your site. That will be a sure winner.
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