Simple, clean design with easy navigation and a total lack of clutter to distract the viewer’s attention – that’s what distinguishes minimalist websites. Minimalism also translates well into mobile websites which necessarily have to be stripped of clutter to get the point across quickly.
This site makes effective use of color, textured fonts, white space and graphics to create an impressive effect, with an expanding menu that reveals text, a touch of color on the action line “We are hiring!” and an understated Facebook icon which stands out against the white space. On rollover, the menu fonts turn to text with textured color.
This page is a part of our series on Popular Web Design Trends 2011 which include hand-drawn design, mega design elements, parallax 3-D effects, mobile-friendly websites, use of CSS3, HTML5 and jQuery, social networking integration, minimalism, magazine-style layouts.