Did you know that over 80% of start-ups fail to achieve growth, often due to issues of customer retention and quality of interaction? For small companies, it’s not only important to attract users through the sales proposition, but also to retain them, and this is achieved through the usability of the interface of the platform on which the product is promoted. From the last condition comes the challenge: how to achieve this customer-centric UX without huge maintenance costs? This is where UX design comes in. By creating interfaces that are clear and easy to use, staроrtups can not only attract new users, but also retain them while saving on support costs. If your business is looking to scale, it’s worth considering how UX design can help. Find out more about user interface and usability design at the Flatiron School.
Imagine a perfect UX, where users literally understand how to work with your product from the first seconds. Everything is intuitive on the interface: key features are arranged logically, and each action leads to the goal without unnecessary steps. Your UX design anticipates the user’s needs, makes working with the product easy and comfortable, eliminating the need for explanations and instructions — this is the kind of design that San Francisco UI/UX design firm, Dworkz, specializes in. Following in the footsteps of this company’s expertise, below we talk about UX as a growth zone for startups, as well as how to minimize support costs and build loyalty through UX design.
UX is not just about making interfaces beautiful and user-friendly. It is based on the psychological laws of user needs and removing friction from the user’s path to a targeted action. In a highly competitive environment, startups with limited resources for sophisticated marketing campaigns are left with only one area of growth — the right UX solution.
What is the problem that startups are solving? It is a lack of trust from new users due to limited market recognition and lack of product functionality. The solution lies in investing in UX; the goal is to make the product not only intuitive but also trustworthy from the first steps. Good UX minimizes the number of touches and simplifies the path to the goal — to 3–5 steps, depending on the complexity of the product.
Research shows that companies that implement quality UX early on retain customers almost twice as effectively as those that focus only on feature development. The dilemma between UX usability and functionality is being resolved in favor of design. According to the experts at Dworkz, “UX is the silent engine of trust.” A well-designed UX not only attracts and retains users, but also significantly reduces the costs of tech support, user training, and updates and patches, all of which are critical for startups with limited budgets.
Most users would prefer to handle simple tasks on their own without needing support — for example, to reset a password, update a profile, search a knowledge base, or set up notifications. A good UX allows the user to set up a personalized interface where the features they require are always at their fingertips and instructions are obvious without unnecessary explanation, this is ideal.
The assumption is that digital resource support is always important, regardless of customer experience. However, this is only partially true, as a well-designed product itself reduces the need for frequent customer interaction. Users value autonomy — the ability to accomplish tasks on their own. Thus, through product autonomy, user engagement is achieved in addition to product improvement.
The cost of retaining an already engaged user is only one-fifth of the cost of attracting a new one. And one of the most effective tools for retention is UX tools that not only attract new users, but also create conditions for repeated use of the product. In a highly competitive environment, this is a guaranteed pledge of loyalty, as the interface becomes the brand’s calling card.
By definition, start-ups lose out to industry leaders in terms of brand recognition. This is followed by difficulties in retaining customers. San Francisco companies specialize in UX design offer the most advanced solutions. It’s about personalized and targeted UX that builds loyalty. The key is to show users that their needs come first. They design every screen and every feature with the behavior of the target audience in mind, increasing their attachment to the product.
For reference, loyal users bring in an average of 67% more revenue than new users. This is due to frequency of purchase and confidence in the product. This is the answer to the question of whether user experience or functionality is more important. Without a good UX, even the best functionality can put users off if the interaction requires a lot of effort. Want to learn more about how user experience (UX) helps increase brand awareness, loyalty and customer satisfaction? Read on LinkedIn.
UX design is becoming an essential tool for startups looking to scale, as it not only helps attract users, but also minimizes support costs and builds loyalty. By investing in customer experience, companies can grow faster and more efficiently by offering a high-quality, user-friendly product.
Take the first step to growth: learn how San Francisco UX design agencies can help you create a user-friendly and scalable product that meets your goals. Contact one of these UX companies for a consultation to see what solutions can help your startup grow.
