Before you release your infographic to the public domain, ask yourself:

Does it speak to your audience?

Is it well designed?

Is it easy to understand?

Does it present fresh data or data presented with a fresh point of view?

Does it hang together coherently ? Is there a thread running through that ties all the facts, the data, the design, the visualization and the content together?

Does it add to the reader’s knowledge or give him/her fresh insight into the subject?


Is it a bunch of pretty pictures, colors, graphs and text strung together but with no central message to convey?  

An infographic is content – specific design.
Know your audience, be credible, relevant and meaningful.

There are a bunch of spammy and meaningless infographics floating around out there in the Web.  Stay away from those and just apply the rules of good content – speak to your audience and have something interesting and relevant to say.

Google’s Matt Cutts says, “Even if it’s attractive, an infographic that includes inaccurate or otherwise irrelevant data may be considered spam”.

In this informative post on “What makes a good infographic“, the Blue Grass Blogger says the top things that need to be kept in mind are:  design, data, visualization, point of view, location (ie the site where the infographic is hosted) and shareability. 

David McCandless in his infographic below says a good infographic successfully combines

Interestingness – relevant, meaningful, new

Form – beauty, structure, appearance

Function – easiness, usefulness,  useability, fit

Integrity – truth, consistency, honesty, accuracy


1. What is an Infographic?
2. Why use Infographics?
3. How Infographics Evolved
4. Infographics in PR and Editorial Content
5. Infographics in Education
6. Free Tools for Creating an Infographic
7. How to Create a Memorable Infographic
8. How to Assess Your Infographic