Link building strategies for shopify stores enhancing your seo with quality backlinks | entheosweb

Ranking high in search engine results pages (SERPs) is the main priority of every business and brand that enters the e-commerce industry. Especially now that competition is getting fiercer with each day, it’s no longer enough to use the basics of search engine optimization (SEO) strategies; if you want to ensure the longevity of your page, then you have to look beyond on-page optimization and technical SEO. The Shopify platform’s also gained a lot of traction in recent years since it’s relatively easy to use, and with a lot of Shopify tutorials available online, you can expect to see an increase in competition soon as it’s about to get more populated.

Shopify offers a lot of built-in features that will help you optimize your site based on your wants and needs, but if you want to focus on one aspect that is a crucial ranking factor, then you can start by integrating high-quality backlinks to your page.

Today’s guide will hopefully enlighten you to explore various link-building strategies for empowering your Shopify search engine optimization techniques as it pushes your store toward enhanced visibility and achieves success through building strong backlink profiles.

The importance of backlinks: how they affect your Shopify store.

There are a lot of factors that contribute to a Shopify page’s success, and one of them is the strategic integration of backlinks. The more high-quality backlinks you have on your page, the more it will be deemed trustworthy and positive by search engines. Here are a few reasons why backlinks are so important on your website:

They enhance search engine ranking. We mentioned earlier that backlinks are one of the factors that help a page rank highly in search engines, and it’s because the latter determines backlinks as a strong indicator of a page’s relevance and credibility. In simpler terms, it’s like you have well-founded resources and facts that prove your claim. In relation to that, a strong backlink can significantly boost your Shopify store’s ranking for relevant keywords and result in more users flocking to your page as they look for products and services similar to yours.

They boost organic traffic. When a page ranks highly in SERPs, then it only follows that you have better visibility than your competitors. Do you know what that means? Your page’s organic traffic will rise, bringing in more quality leads and a higher chance of conversions and sales.

They reinforce brand visibility. We cannot stress enough the importance of visibility among brands since it serves as online exposure. How can you sell your product if you’re not even popping up in search engines? For that to happen, you have to be visible in searches and increase your brand’s awareness.

| entheosweb

Designing a diverse link-building strategy for your Shopify store: ensuring your brand’s long-term success.

Now that you have a better understanding of backlinks’ importance in your Shopify store, here are a few effective link-building strategies tailored specifically for Shopify pages:

Identify and fix broken links. You must do a routine check of your webpage to see if there are any broken links. If you find one, then it’s best to reach out to the page owner and inform them of the problem; maybe even suggest a relevant product page to replace it.

Apply for industry awards or recognitions. Another way for search engines to consider your page as a trustworthy and reliable authority in the niche is if you are duly recognized as an e-commerce store. Consider applying for recognition programs or relevant awards since winning one or two would lead to a backlink from the awarding website to your page.

Utilize customer reviews and testimonials. Another sign that influences a search engine’s opinion of you is the rating of your user experience. Having a lot of glowing reviews and positive feedback will do wonders for your shop; for one, they show that you deliver quality goods and help put your name out there more. Encourage your previous customers to leave positive feedback on popular review platforms like Google My Business or Yelp, which will strengthen not only your backlink profile but local SEO too.

Collaborate with complementary brands. Partnering with other brands that complement yours will also benefit your website; some of the activities you can do are create content, offer bundle products, or even sponsor events and host giveaways. By doing so, traffic could increase on your page thanks to the backlinks of the said partner brand that will lead to your site. Keep in mind that you should concentrate on making high-quality backlinks that are relevant to your niche.


Pinterest