Expanding Your Reach: Why Website Localization Matters

In today’s globalized world, business is no longer tied to just one country or one language. So, website localization is an important service. Every time a new product is launched, and there is an opportunity to expand it to new markets or to reach out to a target audience abroad, it is extremely important that the website speaks the language of the buyers, not just figuratively but literally, so website localization matters. How exactly does this concept influence the formation of the success of your brand? Let’s figure it out.

What is Website Localization?

Website localization is more than just translation. While translation focuses on converting text from one language to another, localization is more about adapting a website to the language, culture and expectations of a particular region. In essence, it is an art to make a website look like as if it was created specifically for the target audience and not just as an option after.

Imagine using a website that has been translated word by word while the overall meaning is lost and the pictures do not evoke a response at all. This happens when a website is translated without taking into account localization. On the other hand, if localization is done correctly then an amazing user experience is created in different countries and regions. This is exactly what we need to strive for in order to interest new customers.

Localization vs. Translation: What’s the Difference?

Website localization is more than just a trend. It is in fact, a strategy that will help to bring your business to international markets. Below are the reasons why localization is so important:

1. Expanding beyond the local market. Localization opens up opportunities to enter new markets by making your website accessible to audiences all over the world. If your website was created taking into account the cultural or linguistic characteristics of a particular region, the likelihood that users will want to use your services increases significantly. 

In addition, localization plays a big role if it is done with SEO in mind. If the content was translated into the local language and optimized for search engines, websites have a much better chance of attracting potential buyers. This will bring more traffic and more interactions. Thus, it will bring you more income. 

2. Increased brand reputation. Entering new markets is an exciting procedure. However, it can also be quite risky if you do not understand local peculiarities. Misinterpretations during translation or selection of visualization can ruin the brand’s reputation. With the right localization, it is guaranteed that your message will be delivered in the right form, due to which you will be able to create better interactions with the target audience. 
3. The opportunity to stand out from the crowd. In international markets, there is high competition, and you need to find something that can stand out from the crowd. Localization shows your potential buyers that you are not just offering some experience but also taking into account their needs and preferences. This shows the audience that you care about them and want to provide a personalized experience. Thus, attention to detail creates loyalty and distinguishes you from competitors.
4. Increasing sales. Conversion is one of the important tasks. If the buyer does not catch your message then most likely, your business will not be successful. Localization allows you to take into account the nuances of interaction with any audience, thereby constantly increasing sales and creating a service that will be interesting, as you can see the concept of localization.

There are many features that are difficult to foresee without a professional approach. That is why this task should be entrusted to professionals.

How Website Localization Works: A Simple Process

Rapid Translate carries out website localization in an easy and effective way in just three steps:

Step 1: Creation of a Personalized Plan

Your localization needs are the same as main your website. First of all, we have to understand your website’s goals, key content features and target market. We work in close interaction with your clients to develop a customized localization plan for the objectives, whether it’s the entire website, specific pages, or blogs.

Step 2: Implementation of the Localization Strategy

Our team consists of professional translators who are native speakers and know all the peculiarities of the language. They follow established rules and regulations when translating and also adapt the content of the website so that it meets the cultural and linguistic expectations of the target audience. From text to images and functionality, all details will be taken into account in order to adapt the site to potential clients so that it looks natural.

Step 3: Quality Assurance

The final step that will allow us to create a quality product is accuracy and quality. We conduct testing to be sure that localization takes into account all elements and works correctly. If necessary, we also collect feedback from locals in order to make some corrections and adapt the project as much as possible.

Website Localization for Every Part of Your Site

Rapid Translate offers localization services whether you need to localize your homepage, blogs, or forums. Our team consists of professionals who can localize your website in over 60 languages. We would do everything to help you achieve a global audience.

Ready to Localize Your Website?

Website localization is, therefore, not a simple replacement of words, and it is also not just a translation from one language to another. In essence, it is the creation of a user experience that will take into account the wishes and expectations of potential customers depending on where they are.

Rapid Translate employs specialists who know how to take your project to a fundamentally new level. We will do everything to ensure that your site is ready for new markets when creating and implementing a project. All the wishes of the target audience will be taken into account in order to create the most positive impression of the project. In this way, you can create closer ties with your international clients. Start expanding your business today. Choose our localization service and watch how your brand breaks into the international market and showcases your site to the world.