Web design is exciting in 2018! Less design restrictions, more and better apps, platforms and design and communication tools make the web a happy playground of color and shape, movement, content and form. Designers have a lot more freedom to play with - asymmetrical design, fluid shapes, inventive fonts, bright colors and broken grid layouts, high quality photography juxtaposed with illustration and web animation. Brutalism, a web design style with its disruptive designs that go back to the basics of the web, has created a different look altogether. Immersive longform content fascinates users with interactive storytelling tools. Progressive Web Apps (PWAs) both online and offline, work faster than native mobile apps, boosting conversions. “Pivot to video” affects text readership, but text is still a powerful and effective medium of communication on the web and is much cheaper to produce than video. Large companies are building brand value with content hubs.
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Web design trends 2015 - responsive, flat, clean. Google's Material Design. Site speed and performance across all devices. Card design best for the mobile web. Modular content. Microinteractions. Ghost buttons. Scrolling vs clicking. Mobile apps and mobile payments providing new levels of functionality.
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