GDPR makes a lot of new marketers feel scared. Yes, there are things like fines, charges, and even a damaged brand reputation. However, with the right tips about GDPR compliance for email marketing, it’s not that hard.
You just need to understand the principles behind it and follow what the EU expects you to follow. Luckily, there are professional email templates that will make it easier for you to design amazing GDPR-compliant emails for your subscribers. At the same time, let’s not forget how you should collect emails and protect your users’ privacy, as they are crucial for GDPR emailing.
Actually, this regulation has a lot of good things for users. It protects people from:
The data protection rules increase transparency and accountability between businesses and their customers. They also give users a better understanding of what their personal data is used for.
Since 2018, all organizations with EU-based audiences must follow the regulations.
GDPR directly identifies how you do your email marketing. According to Article 32, GDPR requires you to get consent from users to send them your email campaigns. This consent should be informed, specific, and freely given.
Data processing is only allowed under the GDPR if the individual has provided consent or has another legal justification. This may include preserving the controller’s ability to send marketing emails. Recital 47 indicates that the regulation of personal data processing for direct marketing is a legitimate interest of the controller.
As a business, you need to have the following things in place to guarantee adherence to the GDPR.
Opt for a reliable email service provider. They will help you with your emails GDPR.
A great GDPR-compliant tool will make it harder for you to mess things up. That’s because they already have 80% of things set up for you.
A GDPR-compliant subscribing form should be the foundation of your strategy for generating leads and subscribers. Whenever you gather personal information from users, it is important to have a required GDPR checkbox on your data collection form.
Next to the checkbox, it is important to explain why the data is being collected and inform users about what to anticipate. When utilizing the data for various reasons, specify it in the form and incorporate multiple checkboxes.
Make sure to mark it as a required field to remind your subscribers to check it.
Create a privacy note for your users in which you declare your organization’s commitment to all email marketing and GDPR principles.
Place the privacy statement link close to the consent checkbox so that it is easy for those who want to read it to access it.
Make sure to revisit your privacy and data retention policies every two years to avoid any potential legal issues.
If users do not agree to your marketing emails, don’t send them your promo newsletters. You are only allowed to send them emails related to transactions.
First things first, it is illegal. Plus, your subscribers will clearly see that you are not keeping your promises and treat your messages as spam. This is not good for your brand and your email marketing objectives.
As per the GDPR rules, people can ask for their data to be updated, and the request should be completed within 30 working days.
Email marketers should ensure that contacts can easily opt out of company emails or adjust their subscription preferences.
