If you’re running an ecommerce store, you know that SEO is a crucial part of the business. If you fail at SEO, chances are your store won’t make the cut in today’s competitive online marketplace.
In fact, 53% of US online customers will abandon their purchase if they can’t find a quick answer to their question. So, if you don’t know how to write product descriptions that are optimized for search engines, it might be better to hire a ghostwriter to help you out.
But if you feel like you can do it, we’ll show you a few good steps.
Optimizing product descriptions is out of the question for any ecommerce business that wants to attract more customers and boost sales.
Here are seven tips to help you create compelling product descriptions that rank well in search engines.
When writing product descriptions, it’s important to focus on the benefits of your product, not just its features. While features are important, customers don’t care about it. All they want to know is how your product can solve THEIR problems or make THEIR lives better. Accurate and well-written product descriptions that highlight benefits can increase conversion rates by up to 78%.
For example, instead of simply listing the technical specifications of a camera, explain how those features allow users to capture stunning photos in low light conditions or create professional-looking videos with ease.
Relevant keywords in your product descriptions can kickstart your search engine rankings and make it easier for potential customers to find your products. But you don’t want to stuff too many, or use high-volume KWs, as you will hurt your SEO.
Try to target long-tail keywords that are specific to your product and target audience. For example, instead of using a broad keyword like ‘running shoes,’ use a more specific phrase like ‘lightweight trail running shoes for women.’
When creating product descriptions, it’s crucial to keep your target audience in mind. Use language and tone that resonates with your ideal customer and addresses their specific needs and concerns. They chances are 87% of customers won’t repeat their purchase if they don’t see accurate product descriptions, so it’s essential to get this right.
For example, if you’re selling eco-friendly cleaning products, highlight how your products are safe for families and the environment and use language that appeals to health-conscious consumers.
Writing product description is tough, because “the devil is in the detail.” You need to write a lot, but you have to break down the text into bullets, numbered lists, and short paragraphs. Otherwise, you’ll miss out on your audience.
Aim for a readability score of around 8th grade level to ensure that your descriptions are accessible to a wide audience. Use tools like the Hemingway App or Grammarly to check your readability score and get suggestions for improving your writing.
In addition to well-crafted descriptions, top-notch visuals and videos can help exhibit your products and boost your SEO. 85% of shoppers consider product information and pictures important when deciding which brand to buy from, so it’s essential to invest in good visuals.
Utilize crisp, high-definition images that display your product from various perspectives and emphasize its main attributes. Think about incorporating product videos that illustrate how to utilize your product or highlight its advantages in action.
Including customer reviews and testimonials in your product descriptions can help build trust and credibility with potential customers. Reviews offer social proof that your products are top-quality and efficient, which can motivate more individuals to make a purchase.
When integrating reviews into your product descriptions, select quotes that emphasize particular benefits or characteristics of your product. Employ rich snippets to make your reviews prominent in search results and motivate more people to visit your site.
With more and more people using mobile devices to shop online, it’s essential to optimize your product descriptions for smaller screens. Utilize responsive design to guarantee that your descriptions are simple to read and explore on smartphones and tablets.
Maintain concise descriptions and employ larger fonts and buttons to make it effortless for mobile users to read and engage with your content. Test your descriptions on various devices to ensure they appear and operate as planned.
And you’ve reached the final part of the article, which is to apply what you have learned, and test it out. As you see – it is achievable if you follow the steps. But if you don’t have the time, maybe you can seek help, and there are many ghostwriting services which will help you achieve your goals.
