Google constantly updates its algorithms to beat black hat tricks and make search results more relevant. If you have paid attention in the SEO space, there has been a buzz about new changes to site ranking algorithms and what they could imply. However, irrespective of the industry updates, with the proper organic link building strategies, your web posts can stay ahead. In this comprehensive guide, we dived into the new trends reshaping how experts handle link building in 2024.
UGC has been a marketing technique since the early 2000s, but now, as users move online, it has become more useful than ever before. This strategy lets visitors handle the marketing for you. With consumers setting up backlinks to your product independently, UGC is still one of the most efficient organic link building strategies available today. When users go the extra mile and format the content, the impact of UGC goes even higher.
An excellent example of UGC at work is when a company encourages users to share their experience using the service on different platforms. As the consumers respond by posting and tagging the company on social media and blog posts, they drive traffic to its site. The enormous task for many platforms is getting users to create the content. Experts have found that resharing UGC and strengthening relationships with users who create backlink posts motivate them to do more.
When creating posts, it is always important to consider whether the post will be helpful enough to make other creators backlink to it. Years of internet study have revealed that visual depictions of data and interactive content are a more common source for quality backlinks. Expert builders have observed the trend, which has been used to boost traffic acquisition in recent years.
A common technique is to upload visual interactive content in a PDF file. Quality web platforms like news websites link back to it to simplify complex data in their web posts. The goal of the Internet is to pass information, so when a person is able to break down concepts using illustrations, their content becomes in demand.
Search engines are evolving their algorithms to surface more visual content like images, videos, and interactive resources. This shift is driven by users’ increasing demand for engaging, multimedia experiences online. In 2024, deliberately incorporating these visual formats into your content can amplify the benefits of link building and drive higher traffic to your site.
Imagine getting a backlink from reputable sources like Forbes, the Wall Street Journal, or any highly-rated news platform. One of these types of backlinks gives websites a jolt in SEO rankings, but imagine getting multiple of such references. This strategy is one of the few white hat link building strategies that cause a massive difference in SEO rankings if done right.
HARO stands for Help a Reporter Out. It is a platform where reporters who need information on specific topics send in their requests, and users respond with proposals. If the journalist uses the content, they will add a link to your post page as a source. Even if you don’t get a Forbes backlink, you can get multiple reliable backlinks from other highly visited new sites. This strategy is so popular that link builders now offer backlinks through HARO requests as a service.
Getting started on the software is pretty easy. The first step is to create an account. Once registered, you will receive three emails from HARO in which you can make pitches in response to journalists’ requests. The alternative method available uses the paid feature on Haro called ‘Connectively,’ where you get to see and pitch for the journalists’ requests immediately after they go live.
A very underrated backlink technique is formatting and posting content in PDFs. Search engines prioritize PDF links because they usually carry valuable and specific information. When a PDF file has backlinks to your website, it brings more visitors in. Also, if the document contains well-researched and illustrated data, other reputable sites will link to it as a resourceful document. Putting quality information in a PDF makes you appear as an authoritative source.
Once you have prepared your content in document format, use a reliable PDF maker tool like PDFGuru.com to convert and post it online. If the file is resourceful and gets several backlinks, it should return traffic to your site. Using the “free PDF” strategy to get downloads, you can also get users’ emails to add to a mailing list to engage your audience further.
The E-E-A-T technique is an acronym used to represent Google’s page quality rating metric. Most people know the system to be E-A-T for expertise, authoritativeness, and trustworthiness. However, in 2022, Google added an extra E for the experience. This new metric measures the writer’s history on the subject. For instance, if the post is a review, it considers whether the writer has used the product before and for how long.
Google keeps dropping hints at how exactly its algorithm works, and other search engines usually follow these patterns. Even though E-E-A-T is not a direct factor in Google rankings, it shows what the search engine prioritizes. If you make posts meeting the E-E-A-T requirements, your content will be helpful for users. Top-rated sites prioritize the users’ experience when creating posts. Similarly, the content attracts visitors to your site because it brings in backlinks from other platforms.
The world of SEO is constantly changing to meet new digital trends, so to stay on top of it, you need to keep up with the updates. In 2024, the experts have examined all the data available and identified the strategies link builders are using to stay ahead of the game now. By learning simple tricks like how to convert to PDF or use HARO to get quality references, you can boost your website traffic by astonishing numbers.
