Despite the rise of digital technologies, printed materials remain a relevant and important means of communiсation. Creating printed materials requires not only technical skills but also an understanding of design principles. The latter makes materials both attractive and more effective. Therefore, it is worthwhile to understand and know the key design trends for creating digital printed materials so that you can successfully implement them.
The first step in creating printed materials is to choose the right format. Specifically, the proportions and size will determine how effectively the material will look on the print medium. In other words, the choice of format determines not only the appearance of the material but also its readability for the reаder. The most common formats, such as A4, Letter, or Legal, have their advantages depending on your specific needs. For example, A4 is the standard for most documents and brochures, while Letter is also widely used.
You should also understand how to resize a PDF page to optimize it for specific requirements. For example, to achieve better layout and readability, or to meet specific printing standards. This is why it’s quite common for users to ask how to resize a PDF file, as they are interested in creating materials that meet the highest design standards and impress their audience. You can change the page size of a PDF file using a variety of online tools. Mac users also have convenient tools to resize a PDF on Mac.
When it comes to making printables, choosing the right font is an essential part of it. It directly affects the success or failure of printed materials. So,
Avoid overly complicated or creative fonts that may make the text difficult to read. Also, consider character and word spacing to ensure optimal readability.
Some fonts may look great on the screen but are less readable in print, so choose a font that is appropriate for the print medium.
When designing print materials, it is important to use a harmonious color palette to make your printables eye-catching. While color consistency will not only improve the aesthetic appearance but also strengthen the brand image.
Colors should complement each other and create harmony. It is crucial to choose and apply colors according to the subject matter of the materials and adapt them to the subject of the image or information.
Colors affect emotional state and perception, so it is vital to consider the psychology of colors. For example, warm colors can evoke emotions of energy and passion, while cool colors can create a sense of calm and hope.
Using the same or similar colors in different materials creates a sense of unity and professionalism. This not only improves the aesthetic appearance but also makes it easier for your audience to associate the materials you create with your brand.
It’s also key to use the right colors in different parts of the material. Highlight key elements with brighter ones but maintain balance and avoid over-saturation. Choose a palette that reflects the nature of your content.
The use of visual elements such as graphics and illustrations will help you interact better with the reader and make the material more attractive. So how to design printables?
Choose a common style. Make sure that the graphic elements match the style concept of your print materials.
Optimize for print. Increasing the resolution and proper formatting will ensure high-quality reproduction on the print media.
Balanced use of graphics and text. Avoid graphic overload.
Adherence to the author’s style. If you have your own style of graphics or illustrations, try to stick to it to enhance your brand image and recognition.
Sometimes less is more. Avoid overcrowding printed materials and focus on key messages. Use spatial and structural elements to guide the reader’s attention. Simplified design can make materials more understandable and effective in perception.
One of the most valuable recommendations is to test your fonts on different types of print media and in various lighting conditions.
Such testing allows you to make sure that the chosen font remains easy to read in different situations and ensures that your material looks optimal.
If image and impression are important to you, consider hiring a professional designer. Their skills will help you create impressive and professional printed materials.
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Creating digital printed materials requires careful attention to design and its principles. With the above tips and a responsible approach to creation, your printed materials are sure to impress your audience and achieve your goals.
