4 of the best video editing and creating tools for marketers | entheosweb

According to a recent report, 91% of businesses use video marketing. Additionally, 96% of video marketers say that video marketing has enhanced user understanding of their products, while 95% say it has increased brand awareness.

Clearly, video marketing has become incredibly important in today’s digital landscape. 

And, video editing and creating tools are the trusted sidekicks that help you whip up fantastic videos without breaking a sweat. From beginner-friendly options to professional-level software, there’s a perfect match for every video marketer.

So, what are the best video editing and creating tools for marketers in 2023?

Let’s find out.

Best Video Editing and Creating Tools and Software

In this section, I’ve listed the video editing and creating tools that I’ve used and absolutely loved. I’ve also included the key features, pros, cons, and pricing details to help you make an informed decision.

1. Movavi Video Editor

Movavi video editor | entheosweb

Image via Movavi

With its intuitive interface and drag-and-drop functionality, Movavi stands out as one of the best video editing and creating software for marketers.

It offers a wide array of editing features that cater to the needs of video marketers. From basic tasks such as trimming and merging clips to more advanced actions like applying video animations, the tool provides all the essential elements required to craft professional-looking videos.

Movavi Video Editor can also be used to create stunning video email campaigns. Use it with email marketing tools to promote new products or services, announce special offers, or simply share company news.

The best part here is that you can easily share videos on social media platforms from within Movavi Video Editor. Alternatively, you can use social media tools like the ones mentioned by Attrock to schedule video releases online.

Features

  • Diverse editing features
  • Audio editing and soundtrack options
  • Built-in effects and filters
  • Green screen and picture-in-picture functionalities
  • Easy export and sharing

Pros

  • User-friendly interface
  • AI background and noise removal
  • Can export videos in a variety of formats

Cons

  • Some users report that video rendering is slow
  • Trial version adds a watermark

Pricing

  • Video Suite: $94.95 for 1-year subscription
  • Video Suite+Photo Editor: $104.95 for 1-year subscription
  • Movavi Unlimited: $155.95 for 1-year subscription

2. Adobe Premiere Pro

Adobe premiere pro | entheosweb

Image via Adobe

Adobe Premiere Pro is a video editing software developed by Adobe Inc. It’s part of the Adobe Creative Cloud family and is the perfect tool for creating professional videos for the best video streaming platforms.

Adobe Premiere Pro provides a wide range of professional-grade editing tools, making it one of the best video tools for marketers to create polished and visually appealing videos. From basic cuts and transitions to advanced color grading and special effects, Premiere Pro caters to all levels of video editing expertise.

Features

  • High-quality export options
  • Video optimization for social media
  • Collaboration and sharing features
  • Audio enhancement and mixing
  • 3D and VR editing

Pros

  • Easy to learn, even for beginners
  • Compatible with many different formats
  • Wide range of features and tools for both amateur and professional editors

Cons

  • Requires a powerful computer with powerful processing capabilities
  • Subscription-based pricing model

Pricing

Adobe Premiere Pro offers a 7-day free trial. The paid plans are as follows:

  • Adobe Premiere Pro: $20.99 per month
  • Creative Cloud All Apps: $54.99 per month

3. Final Cut Pro

Final cut pro | entheosweb

Image via Apple

Final Cut Pro, developed by Apple Inc., is a widely acclaimed video editing software that has gained popularity among video marketing professionals. It’s also a popular choice among content creators who use it to create videos for social media, websites, and online course platforms.

It offers a robust set of features that empower you to create compelling and visually stunning videos for marketing campaigns, social media, websites, and other promotional platforms.

Let’s look at the features that make it one of the best video editing and creating tools.

Features

  • Multicam editing
  • Motion graphics and titles
  • Advanced audio editing
  • Background rendering
  • High resolution and 360° video support

Pros

  • Intuitive user interface
  • Variety of export options
  • Renders videos quickly

Cons

  • Not available for Windows
  • Not as customizable as other video editing and creating tools

Pricing

  • Final Cut Pro offers a free trial for 90 days.
  • One-Time Purchase: $299.99

4. Filmora

Filmora | entheosweb

Image via Wondershare

Developed by Wondershare, Filmora is a powerful video editing software that caters to both beginners and experienced video creators.

Its simple and intuitive interface makes it easy to navigate and understand the editing process. Additionally, its drag-and-drop functionality allows you to import media files, add effects, and create compelling videos without the need for advanced technical knowledge.

What features make it one of the best video editing and creating tools? Let’s see.

Features

  • Wide array of editing tools
  • Extensive library of pre-built video templates and effects
  • Variety of motion elements
  • Screen recording features
  • Green screen support

Pros

  • Easy to use
  • Pre-built effects and transitions
  • Regular updates

Cons

  • The free version adds a watermark to videos 
  • It can be slow when working with large files

Pricing

  • For Team: $155.88/user/year
  • For Business: Custom pricing

Conclusion

So, that concludes the list of my most favorite video editing and creating tools. 

Author Bio – Reena Aggarwal

Reena is Director of Operations and Sales at Attrock, a result-driven digital marketing company. With 10+ years of sales and operations experience in the field of e-commerce and digital marketing, she is quite an industry expert. She is a people person and considers the human resources as the most valuable asset of a company. In her free time, you would find her spending quality time with her brilliant, almost teenage daughter and watching her grow in this digital, fast-paced era.

Social connects: LinkedIn, Twitter


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