Ever felt like you’re always playing catch-up with the latest trends in video creation and editing?
You’re not alone.
With the digital world spinning faster than a roller coaster, it’s easy to feel a step behind.
But no worries, today, I’ve got your back.
Whether you’re a seasoned marketer or a budding professional, staying in tune with these trends is your golden ticket to staying ahead of the curve.
But what are these trends, and why should they be on your radar? Stick around, because I’m about to spill the beans.
Remember when you thought 1080p was the peak of video resolution? Or when horizontal was the only way to shoot a video?
Things sure have changed, and they’re changing even faster than you think.
Ready to learn more about the 5 trends that are turning the video creation and editing world upside down? You better be, because this roller coaster is about to take off.
Remember when AI was something we only saw in sci-fi movies? Well, those days are long gone.
Today, AI is breaking into the video editing arena, and let me tell you, it’s shaking things up big time.
If you’ve spent hours, maybe even days, hunched over your desk trying to nail that perfect cut, you know that editing can be a real grind.
That’s where AI comes to the rescue.
It automates those tasks that make you want to pull your hair out—sifting through footage, picking out the top-notch clips, color correction, you name it.
AI text-to-video generators, for example, are superb tools transforming how people can now create videos.
You feed them a script, and voila! They return a full-fledged video complete with relevant images, animations, and even voice-overs.
Imagine combining that with a good free 4k video editor. That’s some serious time-saving magic right there.
Stepping into the AI-driven world of video editing may seem a bit daunting. But don’t forget, innovation always comes with a learning curve.
Consider this:
A staggering 64% of marketers say time constraints keep them from creating more videos, according to Wistia.
Image Source: Wistia
Sounds like AI could be the solution we need.
But don’t fret—AI isn’t about to rob us of our creativity. It’s here to help streamline those technical tidbits, giving you more room to unleash your creativity and storytelling prowess.
The video landscape is shifting, and it’s happening fast.
Remember when we had the luxury of time to tell a story through video? Well, those days are long gone.
Enter the era of short-form videos.
Think YouTube Shorts and TikTok. And let’s not even get started on Instagram Reels. It seems like everywhere I turn, I’m being greeted by bite-sized snippets of video content.
So, what’s the big deal?
Well, how about YouTube Shorts crossing a staggering 50 billion daily views? Or 2 billion users engaging with Shorts every month? Those are numbers that are tough to ignore.
Image Source: Statista
But YouTube isn’t alone in this short-form video game. Instagram has joined the race with Instagram Reels. With 55% more interactions than single-image posts, it’s evident that Reels has found its groove in the Insta-world.
Image Source: Emplifi
And here’s the beautiful part:
For marketers, this shift to shorter content has been a boon.
It’s all about crafting snappy, compelling videos that don’t demand too much time or resources. In fact, super short-form videos (we’re talking under 60 seconds) were the most created content type in 2022.
Image Source: Wistia
Ecommerce isn’t missing out either. With people now embracing Tiktok for ecommerce, it’s crystal clear that short videos can sell, too.
So, let’s make it clear:
Short-form videos aren’t just a trend, they’re the new normal.
Whether you just want to engage your audience or use product videos to boost sales, it’s time to embrace the short video format.
Let’s hop over to our next trend: Live streaming.
Live streaming has graduated from being a fun novelty to a necessity. It’s real, it’s raw, and it’s here to stay.
You see, in the digital age, engagement is the name of the game. People crave connections, interactions, and authenticity. And live streaming ticks all these boxes.
It’s no surprise then that 80% of marketers held live events in 2022, according to the previously-cited Wistia report.
Platforms like Twitch and YouTube have led the charge in this space, offering businesses the perfect stage to connect with their audiences.
Other social media platforms aren’t far behind either. On Facebook, live videos dominate, clocking in nearly 4x more post interactions than regular videos.
Image Source: Emplifi
So what’s the point?
If you’re not live streaming, you’re missing out.
Live streaming is a powerful way to build trust, boost engagement, and strengthen your brand presence. It is a perfect avenue for selling online courses, holding Q&A sessions, or simply sharing behind-the-scenes sneak peeks.
The third video creation and editing trend is the increasing use of vertical videos.
Turns out, this isn’t just a passing fad. It’s a game-changer.
Let’s be real. Nobody likes to flip their phones sideways every time they watch a video, right? We’re creatures of convenience, and vertical videos fit right into our comfort zone.
This trend’s adoption is surging on platforms like TikTok, Instagram, and even YouTube. Yes, YouTube, the home of traditional horizontal videos, is now pushing for vertical content through its Shorts feature.
And the users? They’re eating it up.
It is so much so that YouTube Shorts has reached a whopping 50 billion daily views, as I mentioned earlier.
Still, wondering why vertical videos have become so popular? Here are a few reasons:
As screens get better, audience expectations rise with them. And, honestly, why wouldn’t they?
Once you’ve experienced the magic of high resolution, there’s no going back.
Take 4K, for example. Here are some facts you should know about it:
And it’s not just 4K. The future promises even more. 8K videos are already making waves, and they’re expected to become the new norm sooner than we think.
The resolution revolution doesn’t stop at just enhancing viewer experience, though. High resolution can make a world of difference when it comes to video editing.
For instance, you can crop and zoom without losing quality, giving you more creative freedom and flexibility.
There’s one slight hiccup, though:
High-resolution videos are much larger in size, making them more challenging to handle.
Thankfully, there are solutions available. For instance, you can compress your 4K videos with VideoProc without losing quality.
Image Source: VideoProc
Here are some important considerations to note before jumping on the hi-res bandwagon:
Remember, while 4K and higher resolution videos can provide a superior viewing experience, they do require more resources, so it’s essential to plan accordingly.
The digital world is a fast-moving train, and video creation and editing trends are no exception. So as content creators, marketers, or entrepreneurs, it’s critical to stay ahead of these trends.
Whether you’re crafting engaging Instagram Reels, selling your online course, or presenting a product demo, the world of video creation is a playground of endless possibilities.
Stay creative, stay innovative, and most importantly, keep rolling!