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Ever felt like you’re always playing catch-up with the latest trends in video creation and editing?

You’re not alone. 

With the digital world spinning faster than a roller coaster, it’s easy to feel a step behind. 

But no worries, today, I’ve got your back.

Whether you’re a seasoned marketer or a budding professional, staying in tune with these trends is your golden ticket to staying ahead of the curve. 

But what are these trends, and why should they be on your radar? Stick around, because I’m about to spill the beans.

5 Video Creation and Editing Trends to Follow This Year

Remember when you thought 1080p was the peak of video resolution? Or when horizontal was the only way to shoot a video? 

Things sure have changed, and they’re changing even faster than you think.

Ready to learn more about the 5 trends that are turning the video creation and editing world upside down? You better be, because this roller coaster is about to take off.

1. AI in Video Editing Marks the Next Big Leap Forward

Remember when AI was something we only saw in sci-fi movies? Well, those days are long gone.

Today, AI is breaking into the video editing arena, and let me tell you, it’s shaking things up big time.

If you’ve spent hours, maybe even days, hunched over your desk trying to nail that perfect cut, you know that editing can be a real grind. 

That’s where AI comes to the rescue.

It automates those tasks that make you want to pull your hair out—sifting through footage, picking out the top-notch clips, color correction, you name it.

AI text-to-video generators, for example, are superb tools transforming how people can now create videos. 

You feed them a script, and voila! They return a full-fledged video complete with relevant images, animations, and even voice-overs. 

Imagine combining that with a good free 4k video editor. That’s some serious time-saving magic right there.

Stepping into the AI-driven world of video editing may seem a bit daunting. But don’t forget, innovation always comes with a learning curve.

Consider this:

A staggering 64% of marketers say time constraints keep them from creating more videos, according to Wistia. 

Image Source: Wistia

Sounds like AI could be the solution we need.

But don’t fret—AI isn’t about to rob us of our creativity. It’s here to help streamline those technical tidbits, giving you more room to unleash your creativity and storytelling prowess.

2. Short-Form Videos are Now the New Normal

The video landscape is shifting, and it’s happening fast. 

Remember when we had the luxury of time to tell a story through video? Well, those days are long gone.

Enter the era of short-form videos.

Think YouTube Shorts and TikTok. And let’s not even get started on Instagram Reels. It seems like everywhere I turn, I’m being greeted by bite-sized snippets of video content.

So, what’s the big deal?

Well, how about YouTube Shorts crossing a staggering 50 billion daily views? Or 2 billion users engaging with Shorts every month? Those are numbers that are tough to ignore.

Image Source: Statista

But YouTube isn’t alone in this short-form video game. Instagram has joined the race with Instagram Reels. With 55% more interactions than single-image posts, it’s evident that Reels has found its groove in the Insta-world.

Image Source: Emplifi

And here’s the beautiful part:

For marketers, this shift to shorter content has been a boon. 

It’s all about crafting snappy, compelling videos that don’t demand too much time or resources. In fact, super short-form videos (we’re talking under 60 seconds) were the most created content type in 2022.

Image Source: Wistia

Ecommerce isn’t missing out either. With people now embracing Tiktok for ecommerce, it’s crystal clear that short videos can sell, too.

So, let’s make it clear:

Short-form videos aren’t just a trend, they’re the new normal. 

Whether you just want to engage your audience or use product videos to boost sales, it’s time to embrace the short video format.

3. Live Streaming Has Become a Necessity

Let’s hop over to our next trend: Live streaming.

Live streaming has graduated from being a fun novelty to a necessity. It’s real, it’s raw, and it’s here to stay.

You see, in the digital age, engagement is the name of the game. People crave connections, interactions, and authenticity. And live streaming ticks all these boxes.

It’s no surprise then that 80% of marketers held live events in 2022, according to the previously-cited Wistia report.

Platforms like Twitch and YouTube have led the charge in this space, offering businesses the perfect stage to connect with their audiences.

Other social media platforms aren’t far behind either. On Facebook, live videos dominate, clocking in nearly 4x more post interactions than regular videos.

Image Source: Emplifi

So what’s the point?

If you’re not live streaming, you’re missing out.

Live streaming is a powerful way to build trust, boost engagement, and strengthen your brand presence. It is a perfect avenue for selling online courses, holding Q&A sessions, or simply sharing behind-the-scenes sneak peeks.

4. The Vertical Video Revolution is Changing the Game

The third video creation and editing trend is the increasing use of vertical videos.

Turns out, this isn’t just a passing fad. It’s a game-changer.

Let’s be real. Nobody likes to flip their phones sideways every time they watch a video, right? We’re creatures of convenience, and vertical videos fit right into our comfort zone.

This trend’s adoption is surging on platforms like TikTok, Instagram, and even YouTube. Yes, YouTube, the home of traditional horizontal videos, is now pushing for vertical content through its Shorts feature.

And the users? They’re eating it up.

It is so much so that YouTube Shorts has reached a whopping 50 billion daily views, as I mentioned earlier.

Still, wondering why vertical videos have become so popular? Here are a few reasons:

  • Mobile-first approach: Most people consume content on their smartphones, and vertical videos match the natural orientation of these devices. This shift towards mobile viewing is driving the popularity of vertical videos.
  • Social media influence: Many popular social media platforms like Instagram, TikTok, and Snapchat are designed for vertical content. The stories feature, in particular, has made vertical video mainstream.
  • Full-screen advantage: Vertical videos take up the full screen on mobile devices, grabbing the viewer’s attention entirely and providing a more immersive viewing experience.
  • Adaptability: More and more platforms, including YouTube and Facebook, are adapting their interfaces to accommodate vertical video better, underlining its growing significance.

5. High-Resolution Videos are Elevating User Experience

As screens get better, audience expectations rise with them. And, honestly, why wouldn’t they? 

Once you’ve experienced the magic of high resolution, there’s no going back.

Take 4K, for example. Here are some facts you should know about it:

  • It’s no longer an unreachable luxury
  • With more devices being able to display 4K content, the demand for it is increasing
  • Video creators and editors are starting to see 4K as the standard, not the exception

And it’s not just 4K. The future promises even more. 8K videos are already making waves, and they’re expected to become the new norm sooner than we think.

The resolution revolution doesn’t stop at just enhancing viewer experience, though. High resolution can make a world of difference when it comes to video editing.

For instance, you can crop and zoom without losing quality, giving you more creative freedom and flexibility.

There’s one slight hiccup, though: 

High-resolution videos are much larger in size, making them more challenging to handle.

Thankfully, there are solutions available. For instance, you can compress your 4K videos with VideoProc without losing quality.

Image Source: VideoProc

Here are some important considerations to note before jumping on the hi-res bandwagon:

  • High-quality equipment: To record 4K videos, you need a camera capable of capturing high-resolution footage. Consider investing in high-quality lenses to make the most of the increased resolution.
  • Storage requirements: High-resolution videos require more storage. Make sure you have enough storage on your recording and editing devices.
  • Post-production: Editing high-resolution videos can be more demanding on your computer system. You’ll need a powerful processor and a good amount of RAM to handle the larger file sizes. Also, you’ll need good software to help you manage and edit high-resolution videos.
  • Internet bandwidth for streaming: If you’re uploading your videos online or streaming, remember that high-resolution videos require more bandwidth to stream smoothly.
  • Increase in production time: High-resolution videos can take longer to render and export, leading to increased production times.

Remember, while 4K and higher resolution videos can provide a superior viewing experience, they do require more resources, so it’s essential to plan accordingly.

Embracing the New Dawn of Video Creation and Editing

The digital world is a fast-moving train, and video creation and editing trends are no exception. So as content creators, marketers, or entrepreneurs, it’s critical to stay ahead of these trends.

Whether you’re crafting engaging Instagram Reels, selling your online course, or presenting a product demo, the world of video creation is a playground of endless possibilities.

Stay creative, stay innovative, and most importantly, keep rolling!


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