Best tips for web design | entheosweb

Essential Tips for Improving Your Web Design

Web design is the lifeline of the website that has a 75% influence on the website’s credibility. 67% of users look for mobile responsive web design, and 62% of the users engage with the website only if it has an elegant and attractive layout. Well-placed CTAs ensure users leave the website after an intended action.

It concludes that web design makes the online presence appealing and decides how your business offerings stand at the top of customers’ minds. If we look at the current website design trends, web design influences 94% of first impressions and can keep visitors engaged and turned into paying customers.

Still, businesses face a myriad of challenges, such as high bounce rates, poor load times, crowded layouts, and poor aesthetics due to bad design. It requires website redesign or considering website design tips during the designing phase. So, designing the website layout with strategic tips is a good deal. Let’s take a look at most important website design tips and tricks.

Top tips for stunning website design

The structural layout of the website, created with the right types of design elements, features, and graphics, brings outstanding results. Consider these tips and tricks to ensure the success of your website design.

The homepage must be simple and minimal

People scan the website pages rather than reading the sentences and images. The website homepage should communicate the brand’s message and appeal to the customers. Also, customers give less preference to reading, clicking, or memorizing the content and reflecting the same in design- making the customers do what the website wants them to do.

  • Keep the important content above the fold, as users are less likely to scroll or click anywhere.
  • Enable white space among design components and text, making the content readable.
  • High-quality multi-media content addition effectively communicates the vision.
  • Adding CTAs enables users to perform the intended action. So remember to include them.

Create a website design with a visual hierarchy

Appropriate use of hierarchy in the website design is essential to consider. Visual hierarchy helps gain users’ attention when design elements are arranged in a particular order. For example, considering the influence of large and bold titles requires businesses to keep the logo and name at the top and in large size.

The placement of design elements in the website layout is also vital, as it lets users browse the website accordingly. For example, positioning the logo at the top and CTAs in the middle makes the users scroll down. Slideshows, grid layouts, and strips help achieve visual hierarchy efficiently.

Generate content that’s easy to understand

The content is easy to read and easy for users to comprehend. High readability ensures that website content is easily scanned through or skimmed by the users, which improves SERP as well. High website content readability is achieved following a few rules.

  • Balance the color contrast between text and background.
  • Ensure large-sized fonts based on the type you choose, but it must be easy to read.
  • Limiting the number of fonts to three throughout the website reduces distraction.
  • Keep the single font type or create pairs of display fonts, but do just what is necessary as it creates an overwhelming impact.
  • Utilizing text themes with content of varied sizes and weights ensures gaining users’ attention.

Ensure seamless navigation

Playing with standard website navigation to create something new is not a good decision. Businesses want their users to find what they are looking for easily. The website navigation structure allows search engine crawlers to index the content easily. It can be achieved when well-crafted navigation is integrated with website design.

  • Irrespective of the menu type selected, every section in the menu must be structured in a way that improves product discoverability.
  • Websites with long scrolling ensure using an anchor menu that allows users to jump to any section and back to the top button that takes them to the top instantly.
  • Keep essential links that users may need in the footer.

Keep it mobile-responsive

With the growing usage of digital devices, people like to visit the website on various devices, including mobile, tablet, laptop, and others. Creating a mobile-optimized website allows businesses to maintain a pace with mobile users.

Testing the mobile version of the website, that is, page view, button size, and user actions, is essential to ensure the users get the same experience everywhere. Web design companies always test the website rigorously on different devices using different testing tools to ensure flawless web design.

Keep the minimum design elements and assets for the mobile version of the website, as it creates clutter and drives the users away. Also, important features that are easy to access from mobile design should be added. 

Think about performance

Unarguably, if a website takes more than 3 seconds to load, users move to the competition. When the website is packed with several design components that are quite sizeable, the website takes a longer time to load. Web design optimization can boost performance, which is cited as an essential factor by search engines for website ranking.

  • Keep the optimal number of design elements that won’t negatively impact the performance.
  • Ensure high-quality graphic designs are kept but reduce their size to reduce loading speed.

Humanize images

Website- the digital extension of your business is built to communicate business offerings, values, and vision to human users. Web design generates user interactions when humans are incorporated into the images. Studies suggest that people feel connected with the brand when website images include human photos in the background.

Avoid using stock photos because people can easily identify typical photos. Ensure that you keep the images of people with whom you really work or serve.

Engineer a pixel-perfect website with web design tips

Customers want more than a pretty website. They want business offerings to be easily discoverable; navigation delivers an interactive experience, a clutter-free design that soothes their eyes, is mobile-optimized, and loads at speed. Design consistency, clear CTAs, adequate error handling, strategic advertising, and user experience prioritization are crucial for creating an engaging online presence.

The understanding of the basics of web design creates the foundational structure of the website design. Leading web design companies take care of all the important aspects to craft a beautiful website that creates a phenomenal emotional and visual impact on the customers. Let’s go beyond the beauty to fulfill the purpose of web design, which you will find in every tip shared in the blog.

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