Customers are using the web on-the-go to make quick decisions, whether it’s browsing for information, finding a restaurant, making decisions about travel, buying clothes, planning a new house, checking out a favorite TV program or keeping in touch on Facebook. That’s why it’s crucial to have a user-friendly version of your website that’s accessible to mobile users.
Here are a few things to keep uppermost in your mind for mobile web design:
Keep it simple
Remove clutter – cut content to minimum
Think of what your user is looking for and make it easy to get that information
Design for fingertip navigation
Re-design website navigation for mobile usage\Use icons large and speak with images
Single-column layouts work well
Experiment with horizontal as well as vertical formats
Use rich images and large logos for memorability – games, movies etc can be shown with rich colors, textures and depth