Popular Web Design Trends 2011 – Part 2

Making a visual statement with big, bold headers and fonts catches the viewer’s eye and can sustain interest long enough for him to scroll or click further.  Earlier, such mega headers provided a welcome change from the narrow headers we had become accustomed to, but like all trends they too are becoming commonplace to the jaded web visitor. 

Mega Fonts

The huge variety of fonts available in web design allows designers to experiment with big, bold typography, use several font sizes and combine fonts with different font families to judiciously grab attention and get the point across quickly, whether it is to the interested primary audience or to the web-skimmer in a hurry.   Mega fonts can be used effectively in conjunction with photographs and images too and can be made interesting with textures, highlights and hand-written text.

Ashfalldesign.com

Beargryllslive.com

www.netbluez.com

Mega Headers

Rogue Dolls

Visualbox 

Visualbox makes a dramatic appearance with a huge edge-to-edge logo against stark black that provides relief from the vivid colors of the rest of the site. The header uses up most of the space above the fold.

David Hellman

With a personalized illustration and large font headline, the artist introduces himself and what he does (graphics and web design), big and bold.

Creative and Mega Footers

The footer invites the web visitor to stay a little longer on the website by providing him or her with an opportunity to interact and engage with the website while just leaving the page. Thoughtful footer design will do much to enhance a website’s functionality, ease of navigation, and creative appeal.

Multiple-use footers: Far from being a design afterthought, the footer has evolved from being to being a useful space for

  • site navigation – providing useful links to more information on the site
  • sitemap
  • contact forms, contact details
  • cross-links to significant pages to increase page views and clicks
  • social networking icons
  • partner sites
  • global navigation
  • graphic imagery providing design continuity
  • more portfolio links
  • branding
  • statutory information, copyrights, disclaimers etc
  • information on the company/people behind the website
  • a call to action
  • a personalized sign-off

Lines like “Where am I?” or “Looking for something?” call attention to the sitemap on the footer. Footers are highly informative, illustrative, sometimes casual and chatty, with networking links, tags, hosting and copyright information and other relevant links.

Tapbots 

Tapbots uses illustrations to personalize the menu and invite readers to subscribe to its mailing list.

The Beatles Rock Band

The Beatles Rock Band footer presents a lot of information simply and clearly, contrasting with the colorful, poster-like appeal of the site header.

Mecannical

Mecannical has a well-designed footer where the eye is immediately led to the cartoon with blurb which prompts reader interest in the site-map.  Copyright info is provided semi-tongue-in-cheek, and this acts as a disarming door-opener to the engineer-designer offering his own services to a prospective client. A neatly laid out contact form and a Send button with a rocket taking off provides a creative call to action.  

David Hellmann

Making the most of social networking icons, this site’s footer also calls attention to its other services.

Ectomachine

Ectomachine promotes its other blogs on the footer, shares Flickr photos, says it meets CSS and HTML standards while making the social networking icons stand out  prominently for easy sharing.

Web Design Trends – Articles & Resources


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