Web Site Statistics
Analyzing your site traffic to know your visitors
Using a web site statistics tool is an absolute must for all those
of you you are serious about site promotion and Internet marketing.
You need a reliable traffic analysis tool to know what are your
total hits, how many visitors are coming to your site, where they
are coming from, and other important visitor information.
Lets see how web site statistics can help us. We have explained
some important terms that you will come across while analyzing your
statistics and how you can use them to understand your traffic.
- Visitor/Unique: A visitor
is a unique person that visits your site. He/She may travel through
many pages in your site but will be counted as only one person.
E.g. After reading this article you may choose to click on some
of our other articles on web site promotion. Whether you read
only this article or many articles, our statistics will show you
as one visitor.
- Hit or Page View:
The number of times your web site has been hit i.e. Each
time a page is viewed on your web site it is a counted as a hit
or a page view. E.g. Every time you click on one of our links
our hits will increase by one.
This information is very useful and needs to be tracked on a regular
basis to see if your hits and visitors are increasing, decreasing
or remaining stagnant. At one glance you will be able see if your
promotion efforts are paying off or not (If your visitors and
hits are continuously increasing it is fantastic).
You should also check if your page views are proportionately much
higher than your visitors. If it is, its good news! This means
that your visitors are interested in what your site has to offer
and are moving around the site. If it is almost the same or just
double then it means visitors are only viewing one or two pages
and then clicking out of your site. Tip: Make sure you have a
good navigation system so that visitors can easily find what they
are looking for.
- Referrer Domain: This is the
URL through which your visitors come to your site. It could be
a search engine, directory or just another site that has linked
to you. Using referrer information you can find out where your
visitors are coming from and where you are getting the most traffic
from. It is also a useful way to find out if you are indexed and
ranked high on a particular search engine. As soon as you see
visitors coming to your site through a particular search engine
you know that you are indexed and ranked pretty high. If you find
that even after 2-3 months you aren't getting visitors from certain
search engines, it probably means you are either not indexed in
their database or are not ranked high.
- Stats by monitored page:
This tells you the hits for each of your pages. Through
these stats you will be able to tell which are your most popular
pages and which pages are not being visit. Use your popular pages
to draw visitors within the site. Give them a special offer or
put cool links to get them to visit the rest of your site. Resubmit
or work on the pages that are not getting hits.
These are some of the important things that you must look at. Other
useful information includes hourly stats, browsers and platforms,
stats by location and weekly and monthly stats.
A demo of our site statistics from GoldStats is shown
above. As you can see the most prominent information is the hits
and the visitors, shown in red. The other information provided is
the referring domain, stats by location, hourly stats and browsers
A friendly piece of advice - Be patient :)
Don't expect visitors to come flocking to your site right after
you submit your site to the search engines and directories. Search
Engines will take approx. 2-3 weeks to index your site and since
directories are reviewed by people they will take much longer, sometimes
upto 6 months. Be patient and use this time to develop quality content
in your site that you can promote by getting other sites to link
to you. But don't forget to check your site statistics everyday.
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