Web Site Promotion Basics
Search Engine Submission, Ranking, Link Popularity and More
Web site promotion is the most important step in making your business
succeed online. To help you promote and maintain your web site,
we have dedicated a whole section of our web site to site promotion.
We hope that you will find these articles, guidelines and tips useful.
Some people mistakenly believe that as soon as a site is on the
Internet, the search engines will automatically index their site
and people will start visiting their site from Day 1. This is not
true. Once your site is live (i.e. uploaded and accessed through
the Internet) you need to concentrate on web site promotion. This
is the step that will really give you a powerful Net presence. It's
easy and it's fun so let's jump right into it.
Let's start with the basics
There are many methods that you can use to promote your web site.
But one rule remains the same. Make sure that your web site is 100%
ready to be submitted before you begin with promotion. You don't
want to give anyone a chance of rejecting your web site and you
don't want to disappoint visitors who come to your site.
- Submitting to Search Engines
The first and most important method of promotion is submitting
your web site to search engines and directories. The webmaster
fills out a form that tells the search engine or editor (in case
of a directory or site) to visit and index the suggested site.
your web pages - Meta tags
You must submit your web site only after you have prepared
your web pages for the search engines. This means you have
to insert appropriate meta tags on all your web pages (keywords,
description and title).
your web pages for effective web site promotion leading to
high search engine ranking
For your site to score high with search engines, you will
need to optimize your web site (improve your HTML, load time,
browser compatibility and other factors to cater to search
engines). Only after optimization should you submit your site.
Site Optimization - Using Free Web Site Analysis Software
to improve your site
it's time to submit!
After optimization, it's time to submit your site. We recommend
submitting to all the major search engines, since search engines
generate approximately 90% of web site traffic. Top search
engines have a form for site suggestions. A link to this form
can usually be found from the home page; it may say "Add
a site" or "Suggest a URL." You can jump to
our article which has links to all submission forms and tips
on submission, so you don't have to spend hours looking for
here to see a list of major search engines and their submission
- Submitting to Directories
Once you have submitted your web site to all the top search engines,
it is time to submit your site to the important directories, like
Yahoo, Looksmart, AOL etc. Submitting to Directories is different
from submitting to Search Engines as human editors review your
site and accept or reject your site according to its quality.
Before submitting to Directories, you need to make sure that your
site is 100% ready. You also need to carefully follow their guidelines
while you submit your site.
here to read more about submitting your web site to directories.
Note: There are a number of free
search engine submission tools available but I suggest that
the first time you submit your web site, do it manually. And never
use these free tools while submitting to Directories. This
must be done manually. Don't worry, submitting to search engines
is very easy. It's only preparing your web pages with the appropriate
meta tags that takes time.
- Other Internet Marketing Techniques
You need to know that web site promotion is an ongoing process,
as there are thousands of web sites being added every day and
the competition is getting tougher by the minute! Most of the
sites listed on the search engines are getting lost as there may
be 100 -10,000 other web sites in the same field. We all know
that most people don't look at more than 2-3 search result
pages. The web sites that are not found in these pages are
lost in the competition. New promotion techniques are coming out
every day to get around this problem. We will discuss these new
promotion techniques soon. Some of them are as follows:
This is a very important Internet marketing technique which
is rapidly gaining importance. The term "link popularity"
refers to the number of sites that are linked to your site.
Search engines check your link popularity and based on how
popular your site is, give you a higher ranking. Try getting
as many quality links as possible to boost your search
more about link popularity and ranking high in the search
- Writing Quality Articles
Get visitors flocking to your site by writing quality
articles. Write articles that are related to the content of
your site. Most people come to the Internet for quality information.
Articles build your credibility and reputation and your visitors
may use your services in the long run. You also get more links
to your sites through this method.
- Publish your own ezine or newsletter
Ezines (or e-mail newsletters) are the latest buzz
for marketing on the Internet. Everyone is talking about how
you should publish your own ezine to increase traffic, hits
and sales. Popular ezines usually give current information
and resources that will keep subscribers informed and updated.
Ezines are also a great way to keep in touch with your visitors.
- More Internet Marketing Tips Coming
Soon! We will continue to update this page so don't forget
to bookmark it for your future web promotion endeavors.
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