Muted pastels are finding an important place in website design, giving the site visitor a welcoming look in contrast to bold, bright and neon colors that can diminish the impact of site content.

Muted pastels in web design | entheosweb

Why use muted pastels in website design?

Muted pastels create a number of positive effects.  Soft pastels including “there-but-not-there” greys, form beautiful near-neutral or neutral backgrounds that enhance photography, illustration and art, making your  product the hero of the webpage.

Muted pastels can evoke a number of different responses,  emotions and moods in your audience, while presenting a backdrop where your product and message takes centerstage.

These are some of the effects of muted pastels in web design:

Imaginative.  Creative. Whimsical.

Pastels are light and airy, leading one into the realm of imagination. Websites for creative studios, start-up companies, photographers,
artists, writers, illustrators, and all kinds of creative, innovative and inventive people make use of pastel designs to showcase their work
effectively.

Sarah – Premium WordPress Theme

Sarah - Premium WordPress Theme | entheosweb

Digo – SEO and Digital Marketing Agency WordPress Elementor Theme

Digo - SEO and Digital Marketing Agency WordPress Elementor Theme

Frostofolio | Personal Website Fully Responsive

Frostofolio | Personal Website Fully Responsive

Sophisticated.  Dreamy.  Romantic.

Softer colors evoke a soft, emotional feel, which is why they are so popular in romantic and wedding  websites. Pastel shades lend an elegant appearance to the presentation of clothes and jewelry, a romantic feel to wedding support services and restaurants.

Vibeson – Elegant Wedding Planner Event Photography HTML Template

Vibeson - Elegant Wedding Planner Event Photography HTML Template

Jewellies – Online Jewellery Shopping Elementor Woocommerce Theme

Jewellies online jewelry shopping elementor woocommerce theme | entheosweb

Calm. Soothing.  Tranquil.

Pastels in cool blues and greens as well as warm mid-tones like orange, yellow and brown have a calming effect, which makes
them popular in websites  promoting the nurturing services such as health care, babysitting and family support services, spas and beauty parlours.

While some pastel shades like pink and lavender have a  feminine look and are favorites for women’s products and  services, pastel websites in browns, greens, blues and warm earth tones work well for men’s products and services too.

Aromatica – Candles Store Multipage HTML Website Template

Aromatica - Candles Store Multipage HTML Website Template

Angel – Beauty Salon Store WooCommerce WordPress Elementor Theme

Angel - Beauty Salon Store WooCommerce WordPress Elementor Theme

Glamour Cosmetics Store Shopify Theme

Glamour Cosmetics Store Shopify Theme

Beliza – Fashion OpenCart Template

Beliza - Fashion OpenCart Template

Fabulous Fashion Store Shopify Theme

Fabulous Fashion Store Shopify Theme

Light-hearted. Childlike. Playful.

Pastels have a playful feel and work well in bakery and confectionery sites, or in websites for children’s products or  music sites.

Bake-a-cake – Cakery WordPress Elementor Theme

Bake-a-cake - Cakery WordPress Elementor Theme

JazzBeat – Music Shopify Theme

Jazzbeat music shopify theme | entheosweb JazzBeat - Music Shopify Theme

Summer Juices & Shakes – PrestaShop Responsive Theme

Summer Juices & Shakes - PrestaShop Responsive Theme

Azuri – WooCommerce WordPress Theme

Azuri - WooCommerce WordPress Theme

Are you just a bit tired of the bold, in-your-face, sometimes harsh and jarring colors  that bombard you on the web? They tend to compete with many other web elements in the already cluttered webosphere and create a “too busy”  look.  Subtle pastels provide a welcome change,
a ”breather” in this noisy atmosphere, help your product stand out and create a distinctive look while evoking positive emotions.
Try them out for your next web project!

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